The Influence of a Country’s Sustainable Development on Likeability, Intention to Travel, and Country Image: A Case Study from Saudi Arabia

This paper discusses the impact of sustainable development on place likeability, intention to travel, and country image. The aims find out whether UK’s encourages people in Saudi Arabia visit UK. A self-administered questionnaire was used, which 320 respondents were asked complete. collected data analysed using SPSS software. results showed that country’s has a major influence likeability travel. also indicated image leads attachment. provides guideline for managers policy makers who would like consider environment their organisations. Additionally, can benefit from this by considering image, happiness are correlated constructs influenced development.